Keep
The page is accurate, useful, distinct, and doing its job.
Focused strategy task Services
Content audit services for technical B2B websites
Find what still works, what needs repair, and what should stop taking budget. Leave with a clear URL-level action, priority, and owner.
Start with the content you already own
A new plan should account for the pages, evidence, authority, links, and search demand already present. The audit creates that baseline.
Review every in-scope URL against one clear job
- Buyer and intent fit
- Accuracy and evidence
- Search and audience performance
- Duplication and overlap
- Internal links
- Conversion path
- Update risk
- Owner and status
Use four practical URL decisions
Update
The page serves a useful intent but needs better evidence, structure, or freshness.
Combine
Several URLs compete for the same job and should become one stronger destination.
Remove
The page has no useful role. Choose deletion, redirect, or noindex with care.
Find decay, overlap, gaps, and unsupported claims
The audit flags lost performance, duplicated intent, missing buyer questions, thin evidence, stale details, broken links, and weak calls to action.
Turn the inventory into a prioritized action plan
Priority combines buyer value, commercial importance, evidence strength, effort, technical dependency, and risk. Each action receives an owner and next step.
What the client receives
- Scored inventory
- URL-level decision
- Reason for each action
- Priority and effort
- Redirect and canonical notes
- Internal-link actions
- Evidence gaps
- Executive summary
Scope, timing, and price
The $4,500 content strategy and quarterly build includes an audit of up to 200 URLs for one domain, market, and language. A focused audit can also be scoped as a defined project sprint.
Several domains, languages, markets, or estates above 200 URLs need a custom scope.
Use the audit before the wider roadmap
The audit can stand alone or feed the wider content strategy, B2B SEO plan, migration, redesign, or quarterly production plan.
Send the domain and current inventory
Bilal will review the estate size, current analytics access, and decision needed before recommending a scope.
Content Audit questions
Short answers to common buyer questions.
01How many pages can the fixed build audit?
The fixed content strategy and quarterly build covers up to 200 in-scope URLs for one domain, market, and language.
02Will pages be deleted automatically?
No. Every removal needs a clear choice among deletion, redirect, or noindex, plus an internal-link review.
03Can the audit use analytics data?
Yes. Read-only Google Analytics 4 and Google Search Console access improves the performance review.
Content assessment Direct recommendation
Send the domain and current inventory.
Share the URL count, analytics access, and decision ahead. Bilal will assess the audit scope.