Content strategy · SEO · AI systems
I find the demand, extract the judgment inside your company, build the content, and wire the infrastructure that helps it compound. One operator from market signal to shipped system.
Built from the work—not a consulting framework: 540K+ annual readers, 15+ live-data AI systems, Page 1 buyer-intent rankings, and custom software running in production.
Where demand, expertise, and commercial value overlap.
Content, software, and distribution designed as one system.
Use live performance data to decide the next move.
540K+
Built Quwa Defence Journal from zero to 540K+ annual visitors and 50K+ monthly readers—solo, organic, and cited by CNN and AFP.
3K+
Grew Defence Uncut inside a specialist market, leading to appearances on France 24 and TRT World.
37+
Turned a specialist publication into a paid channel for defence OEMs, think tanks, and government buyers.
01 / Selected work
Owned channels, technical markets, and systems that had to perform—not presentation-layer strategy.
Page 1 buyer-intent rankings and a content-led route to revenue.
Built the SEO content strategy from zero, then connected bottom-of-funnel pages, lead magnets, research reports, case studies, and custom tools into one acquisition system.
View the publication
50K+ monthly readers, 540K+ annually, and citations from CNN and AFP.
Built Canada’s only English-language publication dedicated to South Asian and Middle Eastern defence markets. One operator, no media budget, and a readership that spans industry and government.
Explore Quwa
3K+ subscribers and a repeatable distribution engine around every episode.
Used search-led topics to grow the channel, then turned each interview into Discover-ready articles, social posts, research files, newsletter angles, and the next set of content opportunities.
Watch the channel02 / Operating system
The work moves from observed demand to proprietary judgment, then into distribution and measurement. That sequence is what keeps speed from becoming noise.
Analytics, search behavior, sales questions, and competitor gaps decide the agenda. The calendar starts with evidence—not a brainstorm.
I work through product, engineering, sales, and customer knowledge until the content contains a position only your company can credibly hold.
The work has to survive scrutiny from practitioners while staying clear enough for the executive who owns the decision.
Search, Discover, social, email, video, and answer engines each need different packaging—but they can compound the same core expertise.
GA4, Search Console, CRM data, and publishing workflows show what moved. The next decision starts from that evidence.
03 / Build capability
The recommendation and the implementation stay connected, so the hard part never disappears into a handoff.
Turn scattered expertise into a defensible publishing engine.
Positioning, demand research, content architecture, expert interviews, briefs, editorial production, internal linking, and measurement—built as one operating system.
Ship faster without inheriting a permanent development bottleneck.
Purpose-built frontends and WordPress systems with maintainable code, lean payloads, conversion paths, and the workflows needed to keep them fast.
Make AI useful where the work actually happens.
Custom MCP servers and automations that connect models to GA4, Search Console, WordPress, BigQuery, CRMs, and email platforms. More than 15 are deployed on GCP Cloud Run.
Own the tool your process needs instead of stacking another compromise.
Custom WordPress plugins, paywall logic, signed media delivery, subscriber-tier rules, lead capture, and the specialized software off-the-shelf products do not cover.
Give buyers immediate utility and earn the conversion.
Calculators, audit tools, strategy generators, and research assets designed to attract links, deepen engagement, and create a credible reason to exchange contact information.
04 / External signal
Specialist publishing created opportunities to explain complex defence and geopolitical subjects to international broadcast audiences.
05 / Technical stack
Models, data sources, publishing platforms, automation, and cloud infrastructure—selected for the constraint, not the logo slide.
One operator · Full stack
No account layer, junior handoff, or strategy that stops at the deck. I learn the market, extract the expertise, write the work, build the tooling, and stay accountable to the result.